Mark is a business positioning specialist.  He speaks regularly with business leaders about the dilemmas, challenges and opportunities they face, and how they can successfully break with conventions to achieve stronger positioning, better pricing, greater value, fired up staff and more loyal customers.

Mark’s philosophy – “if you’re not scared, your customers are bored” – advocates unequivocally for businesses, organisations and corporates to think their way out of trouble with approaches that transcend business as usual. In fact, Mark’s total focus is on increasing competitiveness by turning customers on, and getting people inside organisations pumped to compete. Adrenalin, he says, is the chemical of change. It’s a message he has taken to audiences throughout New Zealand and to Australia and the United States. 

With a 20 year background as a writer, direct marketer and consultant, Mark’s experience spans an extraordinary diversity of industries, and it is this deep sector knowledge, combined with his practical approach to making change happen passionately and his freewheeling problem-solving style that make Mark such a powerful addition to every programme.  

Mark’s sessions are provocative, free-ranging and challenging. His style is boisterously refreshing, and audiences love his energy, passion and lateral approach to the key topics facing leaders and business owners today. His crunching rhetoric, reinforced by flowing logic and a stunning visual approach, is delivered in that distinctive “take no prisoners” voice. When he’s not on the podium, Mark divides his time between work with The Audacity Group and a number of directorships. His opinions on the real-time issues facing business and are regularly enjoyed by his blog readers.

If you’re ready for a presentation or workshop brimming with imagination, ideas and lateral opportunity; if you’re prepared to be entertained, inspired and outraged; if you’re brave enough to really find your organisation a truly competitive idea – then you’ll receive:

• A very different perspective on the business issues we all face, why they’re happening and where the new solutions might lie
• A new approach to opportunity creation
• Tools and checklists that will have you too thinking like a heretic and reaping the rewards

Sessions with Mark Di Somma are fun, cheeky, provocative, free-ranging and informal. They’re pitched at various levels of decision maker:

• Senior management and staff - looking for a different take on a recurring problem or unresolved issue
• Marketing, sales, brand and people managers - looking for insights, ideas and feedback to invigorate business initiatives or create new opportunities
• Innovators - looking to stimulate discussion and examine new initiatives in a supportive environment