Please get in touch with us if you need any help or you may find the following questions a really good starting point:
Where will the event be held?
It’s more cost effective to have speakers who are based reasonably close to the venue.
What is the theme / reason for your conference / event?
Be absolutely clear on what you want to achieve from the programme and the type / number of sessions you need .
What type of speakers do you need?
eg inspiring, informative, entertaining, after-dinner, MC – do you need a high profile person or celebrity to attract people to attend? or someone from “outside your industry” with a particular business or inspirational focus / parallel.
How many speakers do you need?
delegates prefer to have fewer speakers with valuable content and a balance of ‘industry’ and ‘outside’ speakers
NB: consider a keynote speaker who can also deliver a workshop – not only is it cost effective but ‘hands on’ tools and strategies give ‘take home’ value.
What areas of business do you want the speaker to cover?
eg communication, inspiration, Leadership, customer service / experience, etc.
What messages would you like the speaker to share?
choose speakers who can deliver the messages you want and brief them well to ensure they present content that’s relevant to the audience.
Have you set a speaker / entertainer fee budget?
Set this early in the event planning stages as often this is overlooked when booking venues, catering, accommodation and there is little or nothing left over for your speaker / entertainer.
Try contacting businesses who would benefit from being associated with your event (suppliers, customers, or service companies) - ask them to sponsor a speaker or share speaker costs. In return, offer to have one of their people talk briefly about their services and introduce the sponsored speaker – also they could provide marketing material for the tables / conference satchels or even invite some of their own clients to attend the session.
DIFFERENT TYPES OF SPEAKERS:
usually a speaker who opens the conference programme and has presentation content relevant to the theme which sets the tone for the whole event.
an inspiring speaker who shares their experiences and inspires your group towards greater goals and achievements when they leave the session – can be someone who has overcome adversity or achieved something special against all odds or excelled in a particular field of business or sport.
a speaker who enthuses your group with thoughtful and valuable messages based on personal experiences in business / life supported by case studies and stories – usually they have a mix of useful information and humour.
a ‘how-to’ speaker who interacts with the group providing / developing tools and strategies for take-home value. The session can be in the form of role playing, interactive content, quiz, etc
NB: Often a keynote speaker can do a second session as a 'workshop' to drill down into the keynote messages more deeply - this ensures that not only are your group inspired to take action but they also have tools and a framework to follow when they return home.
a presenter who usually works with groups for more focused attention - shares up to date market information, skills and strategies relating to the session topic and takes participants through a series of activities, exercises and role playing that allows them to explore, ratify or relate this new information to achieve their objective.
After Dinner Speaker / Entertainer:
can be a humorous speaker, band, soloist, cabaret act, group, quartet, comedian, music quiz, magician, variety act, improv theatre, hypnotist, etc – usually for dinners, awards nights, special events, product launch, – the right entertainment in the right situation can significantly contribute to the success of an event.
a must for a conference or an awards night – they maintain the flow and energy throughout the event – they also assist the event organisers and when the unexpected happens their ad lib skills take over and the programme seamlessly carries on.
this is a group of speakers who can do a keynote speech or after dinner speech, a workshop session and also MC the gala dinner in the evening – some speakers have two or more of these skills. They are a very cost effective as you can save on travel and accommodation costs.